Thursday 10 March 2016

Why New Zealanders are nicknamed 'Kiwis'

The history of the Kiwi Shoe polish brand confirms the possible explanation given by our guide Whitey on how the Kiwis inherited this nickname during World War 1.  ( Dianne)

Interesting connection between Kiwi Shoe Polish Brand and Melbourne and nickname 'Kiwi'..........

From Wikipedia

The first shoe polish to resemble the modern varieties (aimed primarily at inducing shine) were the British and British Commonwealth brands like Cherry Blossom, Kiwi and Wren's. An advertisement published in March 1947 by Wren's claimed that William Wren originated the first wax polish in 1889. As the advertisement was endorsed with the Royal Warrant, it's claim would be deemed creditable. [10]However, the most well known brand was Kiwi. Scottish expatriates William Ramsay and Hamilton McKellan began making "boot polish" in a small factory in 1904 in Melbourne, Australia.[11] Their formula was a major improvement on previous brands. It preserved shoe leather, made it shine, and restored color. By the time Kiwi Dark Tan was released in 1908, it incorporated agents that added suppleness and water resistance. Australian-made boot polish was then considered the world's best. Black and a range of colors became available, and exports to Britain, continental Europe, and New Zealand began, although the polish is now made in the Far East. Previously owned by the Sara Lee Corporation since 1984, Kiwi was sold in 2011 to SC Johnson[1].

Ramsay named the shoe polish after the kiwi, the national bird of New Zealand; Ramsay's wife, Annie Elizabeth Meek Ramsay, was a native of Oamaru, New Zealand.[12] It has been suggested that, at a time when several symbols were weakly associated with New Zealand, the eventual spread of Kiwi shoe polish around the world enhanced the Kiwi's popular appeal and promoted it at the expense of the others.[13]

At the end of the 19th century, leather shoes and boots became affordable to the masses, and with the outbreak of World War I in 1914, the demand for large numbers of polished army boots led to a need in the market for a product that would allow boots to be polished quickly, efficiently and easily. The polish was also used to shine leather belts, handgun holsters, and horse tack. This demand led to a rapid increase in the sales of shoe and boot polish. The popularity of Kiwi shoe polish spread throughout the British Commonwealth and the United States.  




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